Kusunga mphamvu ndi kuchepetsa kugwiritsa ntchito mphamvu ndi chizindikiro chachikulu cha makina opangira njerwa osawotchedwa. Monga "wobiriwira wanzeru kupanga" ogwira ntchito amene akufotokozera mkulu-mapeto zida wanzeru kuphatikizika njerwa ndi miyala mu makampani konkire makina, Honcha kale akwaniritsa kukhwima ndithu pambuyo pa zaka chitukuko ndi luso luso, zipangizo, ndi mbali zina. Kuti tikwaniritse cholinga chosungira mphamvu ndi kuchepetsa kugwiritsa ntchito makina, gulu la R&D la kampaniyo limayesa mosalekeza ndikuwongolera njira zamitundu yosiyanasiyana yazinyalala zolimba, ndikukhathamiritsa ndikukweza matekinoloje angapo ndi zida kutengera momwe zinthu ziliri komanso kukonza. Ukadaulo wapakatikati ndi zida izi, pambuyo pa kukhathamiritsa kwanthawi yayitali komanso kuwongolera, pamapeto pake adapeza ndikukulitsa ntchito zogwirira ntchito komanso zogwiritsidwa ntchito zamtengo wapatali za zinyalala zolimba za mafakitale ndi zomangamanga, zomwe zimagwira ntchito yofunika kwambiri pakukula kobiriwira, chitukuko chozungulira, komanso chitukuko chochepa cha kaboni.